Why are more and more people tuning in to radio, well the answer is simple. Radio is 24/7 and connects with people in a traditional sense. Radio is often free, whether in you car, home or office. According to recent research from Jacobs Media, many top reasons for listening are based on emotional connections, for example the survey says people like listening to radio because they find it relaxing, they like listening to certain radio personalities, radio keeps them company, radio improves mood, and in some cases helps escape life’s pressures, radio can even be a time machine via music conjuring up fond old memories, people can interact by calling in requesting songs or commenting on current affairs. People use the radio to listen to music, talk shows, news, weather, emergency reports, traffic, sports and radio show contests, therefore the AM/FM RADIO MAKES RADIO ADVERTISING MORE RELEVANT!
Source: Westwood One
